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Our Story

Floyd is a Feeling

Running on Floyd time… Floyd is as much a state of mind as it is a destination.

Located atop the magnificent Blue Ridge Plateau in southwestern Virginia, Floyd is a haven of natural beauty renowned for our hospitality and for a vibrant culture of music, arts, history, local foods and spirits, and outdoor recreation. 

When you cannot visit - you CAN still Feel the Love from Floyd through our ShopFloydVA site that provides opportunities for gathering the many incredible products from Floyd  - and also connects you to our local culture through our Virtual Events - both entertainment and educational. 


Floyd Highlights


 Floyd, Virginia is a key stop on The Crooked Road, Virginia’s heritage music trail  - with our famous Friday Night Jamboree at the Floyd Country Store and County Sales, home of the world’s largest collection of traditional bluegrass and old-time music.  Affiliated Crooked Road sites include Floyd Family Campground and Wildwood Farm   

You can sway to an array of live music at diverse indoor and outdoor venues, as well as year-round events such as Small Town Summer,  Floydfest , FloydFest, and Floyd YogaJam.



Retail Shops & Galleries You could spend your entire day shopping - in Floyd or virtually on ShopFloydVA - at our numerous shops, galleries and studios where local and regional artists exhibit world-renowned pottery, fine art, photography, furniture, and hand-crafted, one-of-a-kind treasures. 

   Food & Spirits

Explore an eclectic blend of restaurants, downtown Farmers Markets, and local farms for scrumptious locally-sourced foods and spirits. Floyd Boasts its very own artisan brewery, distillery and speak-easy.  Local wineries include the picturesque Chateau Morrisette, Virginia’s largest winery.




      Get Outside!

Outdoor enthusiasts can hike to the panoramic view atop Buffalo Mountain Natural Area Preserve, kayak and fish along the Little River, zipline through the forests, or hike and cycle along 40-miles of the Blue Ridge Parkway, all in Floyd County.  Our Cycle Floyd guide provides cool suggested routes on our backroads - both paved and gravel rides.


  History is Alive


Our history will take you back to a simpler time of old mills and stone churches. Step back in time and stroll our town Historic Walking Tour, visit the Floyd County Historical Society Museum or Mabry Mill, the most photographed site along the Blue Ridge Parkway.





You just may need to stay awhile... Floyd Virginia Lodging is as diverse as its culture - with a downtown, green-certified Hotel Floyd, historic Bed and Breakfast Inns, modern yurts, quaint mountain cabins or rustic camping.



It is the richness and complexity of our culture that makes Floyd County, Virginia such a desirable and superb place to explore.


So, bring your dancing shoes, appetite and desire to experience a diverse and true hometown community!

Ready to plan a visit?  www.VisitFloydVA.com


ShopFloydVA campaign is part of Floyd County's public health initiative with CARES funds to support safe shopping.